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CFN Takes Training On the Road

SOUTH SAN FRANCISCO, CA - AUGUST 2002 – Commercial Fueling Network ("CFN") (www.cfnnet.com) Takes Training On the Road.

CFN (Commercial Fueling Network) has spent over a decade expanding their fueling network both geographically and technologically. Members who join this diversified "live" network are able to provide their customers with total fuel management that reduces overhead and the misappropriation of fuel. CFN offers a network designed for commercial fleets, municipalities, national accounts and over the road coverage.

"We have the technology to support our membership in increasing their sales and streamlining their business process. To assist our members in marketing and realizing the potential of their fueling locations, CFN has established a National Training Program" explains CFN’s President, Bonnie Addario. "The foundation of a strong sales team is training. We have the best product. Now we have to educate and motivate our membership so they can skillfully market their sites and increase their bottom line."

Hazel Fischer of CFN has been appointed National Training Coordinator for their new program, Marketing Maximous. Hazel has been with CFN since 1996 as a Sales Representative expanding the network in the Mid Atlantic and Northeast regions of the United States. Prior to working for CFN, Hazel was a successful marketing specialist working for Rex Oil in Colorado where she increased their monthly gallonage tenfold in less than 18 months. "I am excited about sharing the knowledge and experiences with our Participants in helping their business grow. We offer superior technology and the best Network features available. The thrill for me is to lend a helping hand to our Participants on how to convey and maximize these benefits and features to their customers. IT’S ALL ABOUT GETTING THE GALLONS and providing superior customer service to create the total consultant to customer experience! This is accomplished by introducing innovative ideas and unique marketing strategies! My goal for Marketing Maximous is to assist our Participants in reaching new levels of success far beyond their expectations! To achieve this goal I will be available for onsite training, joint customer appointments and group seminars. I will also be available for follow up consultation every step of the way! I am here for our Participants!"

Marketing Maximous will cover all aspects of the sales process including selling CFN’s enhanced features such as time of day and day of week fueling controls, transaction and gallon limits, daily reporting and customer access to their fueling information and maintenance 24x7 via the Internet. Finding and maintaining customers, essential marketing materials and programs, informational websites, recommended resources and customer service are just a few of the topics covered in this informative program.

The program was kicked off at River City Petroleum based out of Sacramento and the results were phenomenal. "Hazel’s energy and delivery of the Marketing Maximous messages are incredible. She made the experience so much fun and everyone came away inspired. I would expect our cardlock sales to leap exponentially if they apply even a fraction of the ideas presented," said Mike Callahan, VP of Supply and Distribution. Brian Rosser, a member of the 70 Million Gallon Club and a Sales Representative felt the program was "extremely beneficial and would highly recommend it to other Petroleum Marketers because it addressed specific issues pertaining to the petroleum industry."

"I have had so much positive feedback from the program that I know we are on the right track. By gaining the knowledge, you gain the gallons", explains Hazel. "CFN has all the tools for successful marketing. My job is to make sure they are being utilized".




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